OUR STORY
Who We Are
Sam FoodPro is an integrated poultry enterprise founded with a singular mission: to restore trust, transparency, and dignity in the poultry value chain. We serve both B2B and B2C customers with clean, traceable, and ethically sourced poultry—meeting the needs of women who cook at home, hotels and institutional kitchens, processors, and global importers. ​From sourcing and processing to export and consulting, our model is built on real-world expertise, strong ethical foundations, and the vision to transform India’s food systems from the inside out.
MEET THE FOUNDER
Thennarasu Samuel
Samuel Thennarasu, the visionary behind Sam FoodPro, brings over 20 years of experience across India and abroad in poultry farming, feed mills, hatcheries, broiler management, and processing plants. From managing production capacities of over 168,000 birds per day to running certified processing units for KFC, McDonald’s, and Indian Army supply chains, he has worked at every layer of the poultry ecosystem.​
His leadership is backed by credentials from top institutions:
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Executive Management (IIM Raipur)
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Data Strategy & Analytics (IIM Kozhikode)
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Meat & Seafood Technology (IGMPI)
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Multiple certifications in food safety, HACCP, and quality audits
Before founding Sam FoodPro, Samuel led large-scale rural transformation programs with ICICI Foundation and Tata Trusts, helping farmer producer organizations (FPOs) scale operations, access markets, and adopt food safety best practices.
“Sam FoodPro was born from the ground reality. After witnessing how untraceable inputs, middlemen, and lack of price control crushed the profits of rural poultry farmers, I knew the system had to change.”
— Thennarasu Samuel
OUR MISSION
To create a transparent, efficient, and ethically-driven poultry ecosystem—where every link in the chain, from farmer to family, thrives in dignity and trust.
OUR VISION
To empower the food value chain with smart, compliant, and sustainable solutions across poultry, red meat, eggs, and seafood—building traceable links from rural producers to global buyers.
OUR MILESTONES
WHAT WE OFFER
Sam FoodPro operates across four verticals:
We are certified, field-tested, and committed to responsible food systems. Our approach is holistic—built not in theory, but on-the-ground experience.
Trading (B2B & B2C)
Clean poultry supply for homes and businesses
Import-Export Services
Compliance-ready export and sourcing
Project Management
Reviving poultry plants and units
Business Support
Training, audit-readiness, certifications, and data services
WHY SAM FOODPRO?
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Farm-to-fork traceability
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Audit-ready processes for KFC, McDonald’s, Army, and more
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Global certification standards (FSSC V6.0, FSSAI, Halal, USDA)
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Grassroots-led innovation, empowering smallholder farmers and FPOs
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Founder-led transformation, grounded in operational excellence and rural development
